Any image created for use on a public-facing website or collateral requires subjects to sign a media release.
When shooting images involving part-time Harvard participants, especially for certain DCE sub-brands, the casting and environments play a crucial role in capturing the essence of diverse experiences beyond the typical Harvard campus settings.
For instance, Harvard Extension School might necessitate depictions of home environments that emphasize parenting or showcase nontypical student lifestyles, adding depth and relatability to the brand’s representation.
In contrast, other visual narratives may center around work settings, aiming to underscore the challenges of balancing limited study time with professional commitments.
This broadens the visual spectrum, reflecting the diverse realities and varied experiences of part-time participants, thereby enriching the brand’s storytelling and resonance with its audience.
- Talent should dress in attire that is suitable for the educational setting, aligning to the course and subject matter to reinforce a professional approach.
- Clothing choices should align with the age group and educational course being represented.
- Camera angles should feel native to the media platform the message is being shared in.
- Across all brands photography should capture genuine and positive facial expressions to convey enthusiasm for learning.
- Depending on the setting, showcase hands-on and interactive learning experiences to convey a dynamic and engaging educational environment.
- Highlight collaboration among students and teachers to emphasize a sense of community.
