Black and white photography serves to establish a distinct and impactful brand identity while amplifying Harvard’s sense of history. It stands out in a landscape dominated by colorful promotional content, offering a striking and on-brand presence.
However, when aiming to create a more welcoming atmosphere for potential students, employing color and warm tones might be more pertinent. For further guidance on using different visual approaches, refer to the sections “Shooting Original Content: Color and Lighting” and “Stock Photography“.
