Welcome to the Harvard Division of Continuing Education (DCE) Brand Guide. This resource provides guidelines for understanding the diverse audiences of Harvard Extension School, Harvard Summer School, and Professional & Executive Development, as well as how we communicate with them effectively. The voice and messaging guides ensure a consistent and professional presentation of the DCE brand in our communication.
The Brand Guide also contains detailed instructions on font and color usage, logo formatting, and photography guidelines. Additionally, there are sample branded materials to ensure consistency across all marketing efforts.
Select your topic area below to get started.
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Audiences, Voice, & Messaging
Audiences, Brand Manifesto, Content Pillars, Voice, Writing Point of View
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Brand Elements & Design System
Colors and Accessible Combinations, Fonts, Logo, Visual System
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Photography Guidelines
All brands and sub brands guidelines
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Sample Branded Materials
Download logos, letterheads, virtual backgrounds, and PowerPoint templates. Read guidelines for business cards and email signatures
