Focus for Our Content Area 3
Key Themes: The Reasons Why
Clear, substantiated, and specific end-benefits for the student at both personal and professional levels. The benefits we focus on reflect our audiences’ challenges and aspirations.
Proof Point
- Gaining specific skills.
- Professional, academic, psychological, and developmental impact.
- Testimonials and positive outcomes.
- Compatibility and integration with existing career, family/ professional life.
Messaging Examples
Harvard DCE
“Those who have experienced it know what it means to learn at Harvard.”
Extension School
“Immersive learning, real-world impact.”
P&ED
“Reach your full potential as an inspiring leader.”
Summer School
“Harvard Summer School is all about uncovering individual potential.”
Learning in Retirement
“Let yourself grow.”
