We speak to our prospective professional development students with motivational guidance and expertise in career growth to help them understand the value of our programs and inspire them to register for a Professional & Executive Development program.
For more in-depth information about how we speak to prospective Professional & Executive Development participants, please visit the Brand-Specific Voice Guide page in Confluence.
Program Attendee Prospects
Demographics
- Avg age 41
- Typically 11–20 years in their career
- Typically Directors and Managers
- Decision makers in their Organizations
- 85% of companies pay for training
- If not they are typically consultants
- 70% U.S., 30% International
What they care about
- Learning new skills — for their own personal satisfaction & career growth
- Being successful -> as a result of promotions — need/desire to enhance skills.
- Finding the specific topic to help their career challenge
- Challenging themselves
- Having a positive attitude and giving back
Testimonials — Learning new skills/ career growth
I am leaving here a better leader
This program has made me think thoughtfully about gaps and risks and opportunities in our business strategy that I am excited to tease out with leadership.
I also think it will be a stepping stone for growth in my career and allows me to speak the same language with my executive team.
I have been in sales for more than 15 years in the same industry. Now I can organize my sales methodology for more efficient results. I learned a different perspective on how to negotiate.
Testimonials — Being Successful
This FANTASTIC PROGRAM made me understand what it meant to dig even deeper and work even harder toward creating innovation for the benefit of others.
I was applying for a higher, more global position in my company – thanks to group exercises and writings during this program I was able to present my strengths in convincing way.
Thanks to Emotional Intelligence work and guide on how to create positive company culture I was able to create a well functioning and happy team, as a result my manager asked me to conduct communication/culture workshops for other teams.
A few weeks ago I was interviewed for a large conference viewed by thousands; the principles of the course enabled me to intelligently structure my responses – this interview has since been covered a number of times on social media.
Testimonials — Giving Back
Shortly after completing the course I was asked if I would run a free workshop for Arts and Business Wales, a non-profit organisation that helps small arts groups succeed in the business side of their world, the topics covered in my course have given me a good framework to get my experience across.
Employers
Demographics
- Medium-size companies
- 55% 500+ employees
- Government, Technology, Healthcare, Education, Consulting, Financial Services, Manufacturing
What they care about
- Short high impact programs with high ROI
- Investing in best talent
- Sending employees to the best program Applicable skills
Examples: Air Force, Military, Google, Salesforce, Hospitals, Universities.
Testimonials — High ROI, Immediate applicability
I learned lots of new things I can use immediately in my day to day job.
This class was awesome! I am a 15 year veteran in marketing life science. I learned a ton in two days that would have taken me months to learn on the job.
Way beyond my expectation. I received so many great and practical tools. Thank you!
I would definitely recommend this program – it’s a short amount of time but filled with useful and applicable information.
I am leaving with actionable skills and tools that I can implement in the short and long term at my organization.
